Remote Work Life Podcast
At Remote Work Life, we spotlight successful location-independent entrepreneurs and established remote work professionals. Our interviews highlight their journeys and growth strategies, and their inspiring stories offer ideas for your entrepreneurial and professional ventures and reveal insights on thriving while working remotely.
Remote Work Life Podcast
RWL243 AI Meets Culture: The Tool Helping Remote Teams Reconnect
Feeling disconnected from your remote colleagues? You're not alone. In this eye-opening exploration, we dive into Go Profiles, a revolutionary Gen AI platform created by Jorge Zamora that's transforming how distributed teams reconnect and engage with one another.
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Welcome to Remote Work Life, the podcast spotlighting the leaders, talent and bold brands shaping the future of work. Today, I'm looking at Go Profiles, a Gen AI-powered platform created by Jorge Zamora, part of the wider GoLynx product suite that's aimed at helping distributed teams stay connected and engaged. From what I've learned, jorge started GoLynx back in 2017, originally as a solution to a familiar problem how to help employees find the information they need in increasingly complex digital workplaces. The idea was simple turn long, hard to remember URLs into short internal links, something you could share in a meeting or type into your browser from memory. Something you could share in a meeting or type into your browser from memory. That initial idea gave the business a foothold.
Speaker 1:Golynx gained traction with a number of growth stage tech companies as well as larger enterprises. Names like ServiceNow, asana and Moderna were their customers and, over time, that success gave Jorge and his team the insights and confidence to branch out. In 2023, they launched two new products GoSearch, an AI-powered enterprise search tool, and GoProfiles, which we're focusing on today. Goprofiles was designed to address a different kind of problem not knowledge access, but something more human disconnection, the kind that starts to creep in when teams are remote or hybrid, and the rituals of regular office life are no longer there. What's interesting about how Jorge approached this is that he didn't frame it as a directory tool. Go Profiles combines a number of features, but the core idea is helping people rediscover each other inside their own company, and the way they're doing that is by putting more personality and context into how people show up in the system. The Go Profiles platform pulls in achievements, team histories and peer to peer recognition. It's an attempt to recreate some of what's lost when teams work on a remote basis the small moments of visibility that can mean a lot, especially when people aren't in the same room. They've even built a kind of internal shout out system called Bravos, so employees can give each other visible credit for their work. It's those kinds of small mechanisms that can help build trust when working in a distributed setup.
Speaker 1:From a product perspective, it's also quite technical. The platform uses generative artificial intelligence to let users search through data using natural language. So instead of digging through a database, someone might type who's the newest hire on the design team, or do we have engineers based in Colorado? And the system responds accordingly. It's not easy to build something like that and, from what I've gathered, their earlier product, gosearch, probably gave them a bit of a head start in that department, but launching something like this hasn't come without its challenges. One of the main hurdles appears to be around category education, because Go Profiles doesn't sit neatly within a single SaaS label. It's part employee directory, part recognition system, part discovery engine. That means they've had to spend time and resources helping companies understand what the product is and why it matters, and in a crowded HR tech space that's no small task. On the business model side, it follows the typical SaaS pattern subscription-based, likely with usage tiers, and, while I didn't find specific pricing, the original GoLynx platform uses a freemium approach, which could indicate they're keeping things flexible enough to attract teams of different sizes.
Speaker 1:What's also worth noting is their attention to integration. The product plugs into existing HR systems to pull and sync employee data automatically. That may sound straightforward, but in practice it's technically demanding, especially when you're working across multiple platforms and data sets. Getting that right is crucial if you want the platform to be trusted and adopted at scale, and, as someone who's worked in recruitment and hiring for years, I think what's most telling is how Go Profiles reflects Jorge's wider view of talent. The platform's structure gives employees visibility beyond just their roles. It's about contributions, backgrounds and recognition. It signals that they don't just see people as resources. They see them as individuals worth understanding and celebrating.
Speaker 1:From what I can tell, their internal team ranges somewhere between 50 to 200 employees, and they've made targeted hires to support growth across the product lines. For example, they recruited a dedicated content marketing manager, which suggests they're investing in creating a distinct narrative around each product in the suite. In terms of marketing, they seem to be leaning heavily into thought leadership, positioning Go profiles as a solution to disconnection and disengagement in remote teams. They've also used video to explain how the product works, which makes sense for something so visual, and their presence on Y Combinator's platform gives them added reach and credibility with potential customers and talent.
Speaker 1:One thing that stood out to me as a sign of long term thinking is how they've scaled. Instead of jumping into unrelated markets, they've stayed focused on building around a common theme making internal knowledge and connection more accessible. Each product GoLinks, gosearch and GoProfiles targets a different layer of that same broader problem. That kind of layered product strategy gives them more surface area with customers and more ways to create value, and all of this is backed by significant funding at least $27 million in Series A capital, from what I found, which likely gives them some breathing room to continue to grow. All in all, jorge and his team seem to be building an ecosystem, not just a product. That mindset of layering connected tools might be something to consider if you're thinking about how to grow your own business. That's it for today's episode. Please consider subscribing to the show, leaving a review or share it with someone building their own location-independent venture.
